Wildlife Asia is an Australian registered not for profit conservation organization preventing the extinction of species across Asia and the protection of their habitat for the benefit of all. We provide genuine solutions on the ground, through direct wildlife protection mechanisms and empowering local communities to protect their natural resources. Formed as a holistic, landscape focused approach to biodiversity conservation, Wildlife Asia’s staff and board have decades of experience in the development of conservation initiatives in Southeast Asia. The organisation now contributes nearly two million dollars per year directly to wildlife conservation projects and has developed a proven history to operate in areas difficult for the large international non-government organizations to access, through a process of genuine relationship building with local leaders and community representatives who value the protection of wilderness and wildlife. Wildlife Asia is a highly respected, trusted organization, with a reputation for effective and efficient use of donor funds. We demonstrate that each of us can make a difference to ensuring a better planet for our future. Wildlife Asia has invested heavily in rhino conservation programs for the three species of Asian rhino, the Sumatran, Javan and Greater one-horned rhino. We have supported the operation of the Sumatran Rhino Sanctuary, Rhino Protection Units in Java and Sumatra, camera trap surveys, rescue of isolated rhinos, conservation medicine programs, and community education programs in India and Indonesia. The Sumatran rhino is in crisis. One of the most endangered large mammals on the planet, this species is perilously close to extinction. The continual decline over the last few decades now sees population numbers estimated at around 75 individuals. Although the remaining population is relatively well protected as a result of dedicated Rhino Protection Units operating in all key locations, the reality remains that many of these rhinos are isolated, resulting in extremely low breeding. Captive breeding efforts have resulted in some success, but with only 2 calves produced in the last decade this alone cannot save the species. A multi-faceted, integrated approach to conservation of this species is simply essential. Absolute preservation of intact forest, such as the Leuser ecosystem in Aceh, is paramount for the long-term survival of this reclusive species. In the short-term, ongoing operation of Rhino Protection Units in all priority areas must expand and all available reproductive technologies should be applied to maximize reproduction and ensure genetic preservation of the species. Ideally, consolidation of outlying populations and intensive management could also facilitate the level of reproduction required for sufficient population growth. Survival of the Sumatran rhino will be testament to the ability of our generation to implement effective wildlife conservation in dire situations. It will reflect the foresight and commitment of governments and leaders to prioritize biodiversity conservation and to demonstrate bravery in policy decisions. It will reflect the integrity and value of NGOs to implement strategies that work in an environment where the pressures of global development and growth too often override science. It will reflect us as humans and whether we really care enough to ensure that every species maintain their place on this planet. Join us on our mission to protect rhinos and their habitat, ensuring that these species remain for centuries to come and that humans can survive in harmony with nature. We must act fast but together, we can save the Sumatran rhino from imminent extinction.