The Rhino, officially Rhinoceros, is one of the six surviving species of odd-toed ungulates in the family Rhinocerotidae of the Perissodactyla and are part of the big named mega fauna.
The Black Rhino and the White Rhino are native to Africa, while the Indian Rhino, Sumatran Rhino and the Javan Rhino occur in Asia. The rhino horn is made of keratin, the same material as in hair, it's thought to be an aphrodisiac and a cure for pretty much everything in traditional Chinese medicine. The horn is also used for dagger handles in Yemen and Oman.
Because of this, rhino horn is very valuable and illegal poaching has caused rhino numbers to drop rapidly. Several subspecies like the Northern White Rhino and the Eastern Black Rhino have been declared extinct in recent years, although some may survive in remote regions.

Save Our RHINOS Africa & India

Rhinos are under extreme threat worldwide. It is mainly due to illegal poaching to source rhino horn. Kevin Pietersen's passion for batting is only exceeded by his passion for rhino conservation. The mission is to save rhinos from extinction. We are committed to rescue abandoned, injured, and orphaned rhinos and to rehabilitate them wherever possible. Through various organizations we enlist the help of veterinarians, nutritionists, ecologists, and other specialists, to ensure the successful rehabilitation and release of these animals.
SORAI (save our Rhino’s in Africa and India) is KP’s initiative for the ongoing preservation and protection of Rhino’s in Africa and India and the ongoing education, awareness and public support of this issue globally.


KP has been a passionate advocate of this serious environmental issue and has dedicated his public image and global identity to this issue to support the wellbeing of these beautiful animals, a significant contributor to tourism in both countries. The strategy is to create and link the activity of cricket and KP for the business development of the brand and its range of products to support a cause related campaign with proceeds of KP’s efforts and sales of the product to be channeled to identified wildlife charities supporting this cause.
100% of donations made to SORAI & 20% of all proceeds from your purchase will be given to charities in Africa & India.


Last male Northern white rhino, Sudan dies in Kenya

Our planet’s last surviving male northern white rhino has died after months of poor health. Sudan, who was 45 (equivalent to 90 human years), lived at the Ol Pejeta Conservancy in Kenya.

Read more

Come along and join in #RhinoDay as the Melbourne Stars raise funds and awareness for saving the rhinos. For every ticket sold to the match, $1 will be donated to the Australian Rhino Project.

Read more


A range of SORAI products are available for purchase in Australia, NZ & India in our first phase post the brand launch in Sydney on 8th February. 20% of proceeds from the sales of the merchandise will go to support the fund raising and educational activities.
Products with Rhino branding such as caps, mugs, wrist bands etc are available to buy online now. You can click on the link above based on your region. They will be available in South Africa & UK very soon.

These product will be available for sale to the global consumer who wish to engage and support this environmental cause. 20% of proceeds go toward selected charities In South Africa & India. The product range is available online & offline in Australia & India in Phase 1

Contact us

Have a question or just want to get in touch.

Thank you. Your message has been sent
Error, email not sent